League of Women Voters Name and Logo Guidelines
The League of Women Voters’ logo, like our name, is our identity. It conveys the full collective power of the LWV mission to the public, our members and supporters. It is very important to maintain the integrity and consistency of our trademarked name and logo. Over the years we have seen attempts to capitalize on the League’s brand through deceptive alterations of our name and/or logo by other organizations. The name and logo have been legally trademarked by LWVUS and are owned by LWVUS on behalf of all the state and local groups who are part of our organization. Hence, LWVUS is responsible for protecting our brand and, in turn, those who are part of our family need to use it appropriately. We have established these guidelines in order to maintain the integrity of and reinforce our identity.
We strongly urge all Leagues to have a robust online presence that reflects the current work you are doing in your communities and states. Your website, email communications (newsletters, action alerts, appeals, etc.), Facebook, Twitter, and other League-related social media sites should all incorporate both the LWV logo and name prominently at the top. Other pictures or graphics are allowed but are not to over shadow the League name and logo.
A memo sent to state and local Leagues concerning the LWVUS policy regarding the importance of using the official League name and logo. Attached to the letter and also available at this link is a legal memorandum from our attorneys
A professionally designed website template kit based on the layout and branding of the updated lwv.org is now available to all Leagues! The kit comes complete with 5 fully coded HTML pages (Home, About, Events, Join and Contact Us) that are ready for your League's use with only small adjustments (like adding your League's name). The kit also includes all the image, css, font and script files needed to run the site and a helpful "Readme" file to get your started in your use of the templates.