Direct Mail Policies
Rental and Exchange of Donor Lists
The development staff is authorized to rent or exchange the non-member and nationally-recruited member donor lists to meet the fundraising goals of the LWVUS/LWVEF.
As long as it will not compromise the League's nonpartisan policy, the LWVUS/LWVEF non-member donor list may be rented to or exchanged with any candidate requesting it. These lists may be exchanged on a name-for-name basis. If testing reveals that a candidate's list does not work for the League, the League may rent its list rather than exchange it. The LWVUS/LWVEF may also rent lists from candidates and political organizations.
Sharing Donor Lists with State Leagues
Once a year the LWVUS/LWVEF shall offer to release to state Leagues the names and addresses of direct mail individual non-member donors of $1000 or less (highest gift in past two years) in their states for use in a single campaign. Participating state Leagues shall be asked to share with the LWVUS/LWVEF the names and addresses of their individual donors who have given an annual gift of $100 to $1000 during the previous two-year period, for use in a single direct mail appeal.
a) Fee. Participating state Leagues shall be charged a reasonable set fee to cover the cost of processing the data for the donor lists.
b) Timing. A one-month period shall be designated annually during which state Leagues may mail to these donors and during which time the LWVUS/LWVEF shall not mail to the donors. A state League that cannot meet the deadline shall notify the Development Director, who shall determine if mailing at a later date would have a negative impact on LWVUS/LWVEF fundraising efforts. If a state League ignores the deadline, it may forfeit its access to the donor list the following year.
c) Data. State Leagues shall be encouraged to notify the Development Division of any errors found on the lists and to forward any phone numbers obtained as a result of their solicitation.