We strongly urge all Leagues to have a robust online presence that reflects the current work you are doing in your communities and states. Your website, email communications (newsletters, action alerts, appeals, etc.), Facebook, Twitter, and other League-related social media sites should all incorporate both the LWV logo and name prominently at the top. Other pictures or graphics are allowed but not in a way that overshadows the League name and logo.

Website templates designed to comply with these guidelines and to share overall League branding are available at http://www.lwv.org/go/LWV-web-templates or through the League Easy Web (http://www.lwvnet.org), which is a product of the LWV of California.

Logo Design

There are two design options from which you can choose when using the logo.  They are:

Traditional Logo

Open Logo

Traditional League LogoOpen League Logo

Logo Clearspace

The actual logo can be of any size. However, to ensure the visibility of the logo, it must be surrounded with a minimum amount of clearspace. This isolates the logo from competing elements such as photography, text or background patterns that may detract attention and lessen the overall impact. Using the logo in a consistent manner across all applications helps to both establish and reinforce immediate recognition of the LWV brand.

Traditional Logo

For the traditional logo design, the box is defined as being 5x tall.  The clearspace is the equivalent of 2/5 the height of the box or 2x, regardless of the size of the logo reproduced.

Open Logo

For the open variation of the logo design, the height is defined at 4x.  The clearspace is the equivalent of 1/2 the height from the top of the LWV to the bottom of the swoosh in the open variation or 2x, regardless of the size of the logo reproduced.

Obsolete Variations

Only the traditional and open logos depicted above should be used. The two obsolete variations of the logo design should no longer be used. They are:

Traditional Logo in the original color scheme

90th Anniversary Logo

Online Colors 

The logo can only be used in the official colors (blue and red) online. These are the only colors that are to be used.

The following color codes are to be used to match elements of your website (header, page titles, etc) to the logo colors.

Standard Hexadecimal (six digit color code used with HTML and CSS.)BlueRed#005596#CC0033RGB is a color model where red, green, and blue are added together in various ways to reproduce a broad array of colors.BlueRedRGB: 0-85-150RGB: 190-15-52



Presentation of the League Name

The official font for use with the League name is Baskerville. Times Roman font is an acceptable substitute. The state or local League designation can be in Baskerville, Times Roman or Arial/Helvetica.

When using Baskerville (or Times Roman) the letters are spaced normally.


When using Arial or Helvetica the spacing between the letters must be expanded.

League of Women Voters®
of Kentucky

HINT:  To create the expanded spacing used above, use the following code in your HTML

<div><span style="text-transform: uppercase; font-weight: bold; font-size: 1em; font-family: 'Baskerville Old Face', 'Times New Roman', serif;">League of Women Voters</span><sup>&reg;</sup><br /><span style="font-weight: bold; letter-spacing: .4em; text-transform: uppercase; font-size: .7em; font-family: Arial, Helvetica, sans-serif;">of some league name</span></div>

Logo Clearspace when using the League Name with the logo

When using the League name with the League logo, the clearspace rules allow for the positioning of the League name closer to the logo than other images, graphics or texts are allowed.  The League name can either be positioned to the right of the logo or centered beneath the logo.

Traditional Logo

When positioned to the right of the logo, the name should be placed no closer than 1x the distance from the box (about the end of the swoosh) and no further than 2x from the edge of the box and aligned to the bottom of the box. 

When positioned below the box, the name should be placed half the border (1x) below and centered.

Open Logo

When positioned to the right of the open logo, the name should be placed no closer than 1x the distance from the top of the “V” (about the end of the swoosh) and no further than 2x from the top of the “V” and aligned to the top of the letters. 

When positioned below the open logo, the name should be 1x below the bottom end of the swoosh and centered.

How to Use the Registration Mark “®”

where to place the registration markWhen the logo is used by itself, the registration “®” mark should be placed at the top right corner of the logo’s box.

When the logo is used in conjunction with the League name, the registration “®” mark should be placed ONLY at the end of "League of Women Voters," to indicate that both the logo and the League name are trademarked.

Use the following  HTML code to make the registered mark (®): <sup>&reg;</sup>

Please note that the registration mark ® goes after the “League of Women Voters” and NOT after the state name.

Impermissible Logo Variations for Online use

The design of the logo must not be altered. Text or graphic should not appear within the design of or adjoining the logo. The LWV logo can be used alongside another logo or graphics, such as with other graphics on the website banner or in coalition materials, so long as the logo design is distinct and self-standing.

Do Nots
No shape or logo or additional art may be placed on top of the logo design


Do nots
The logo design may not be incorporated into any other shape or graphic.

Do Nots
For online usage, the only colors allowed are the official colors.


Do not place a white or colored bar beside the logo Do not place white or a color under or border the logo
Do not add a bar, text or outline to the logo.


File Format Online Use

File Formats for Online Use: PNG and JPEG

What is a PNG?
A PNG is a type of graphic file that allows an image to be resized without significant loss of quality. The PNG file type was created as replacement for Graphics Interchange Format (GIF) file type. Like a GIF, a PNG supports images with or without transparency (a portion of the graphic is “clear,” allowing whatever is below the graphic to show through.) The PNG file type was designed for transferring images on the Internet.

What is a JPEG?
A JPEG or Joint Photographic Experts Group is a graphic format primarily used for photographic (and photo-like) images. The compression method a JPEG uses is specifically designed for photographic image data, which is typically dominated by soft, low-contrast transitions, and an amount of noticeable visual artifacts. JPEG does not support transparency. 

What is the difference between a PNG and JPEG?
For images that contain text, line art, or graphics (like the logo), the PNG format can compress image data more than JPEG can, and without the noticeable visual artifacts which JPEG produces around high-contrast areas. JPEGs compression is better used where an image contains photographic parts. JPEG does not support transparency.

Other things you need to know

You can download the logo files in various formats plus other helpful tools (like a printable version of these guidelines) from the League Logos: Available Downloads page.