The League of Women Voters’ brand our identity. It conveys the full collective power of the LWV mission to the public, our members and supporters. It says that we are 140,000 members and supporters strong. While each League is unique in its local activities and grassroots efforts, as a unified group, all Leagues contribute to our core goals—encouraging informed and active participation in government, increasing understanding of major public policy issues, and influencing public policy through education and advocacy—ultimately, our overall mission of empowering voters and defending democracy. Maintaining the integrity of our logo and name is essential to our work and visibility nationwide.

Mission Statement:

Empowering Voters. Defending Democracy.

Vision Statement:

We envision a democracy where every person has the desire, the right, the knowledge and the confidence to participate. 

Value Statement:

We believe in the power of women to create a more perfect democracy.


It is very important to maintain the integrity and consistency of our brand and our trademarked name and logo. Over the years we have seen attempts to capitalize on the League’s brand through deceptive alterations of our name and/or logo by other organizations. Maintaining a unified look is essential to our legal ability to protect our “mark” and pursue individuals and organizations who are misusing our name and image. Another problem is the confusion created among the general public when different Leagues brand their materials differently. In these cases, the advantage of being an important local part of a well-known national organization is reduced. Think of the LWV logo as our family identity. Proper use of the logo spreads, reinforces and protects that identity.

The name and logo have been legally trademarked by LWVUS and are owned by LWVUS on behalf of all the state and local chapters who are part of our organization. Hence, LWVUS is responsible for protecting our brand and, in turn, those who are part of our family need to use it appropriately. We have established these guidelines in order to maintain the integrity of and reinforce our identity.

There are some distinctions between the requirements for online use (website, Facebook, Twitter, email communications, etc.) and print use (stationery, publications, banners, etc.). This document is organized to assist you in identifying how to use the logo in both mediums. In both applications, the guidelines address requirements pertaining to the following:

  • logo design
  • logo colors
  • presentation of the League name
  • use of the registration mark
  • impermissible variations
  • production tips